The most important question for all content creators

Welcome to the first issue of The Daily Creator!

There’s a reason we’re starting on December 26.

Many of you want to improve your writing skills and/or grow your audience in 2023.

I don’t believe in waiting until January 1 to get started on your goals.

Why waste precious time?

This is a great week to get started while things are slower and you’re enjoying time with friends and family.

As we begin this journey together, I want to ask you the most important question in regards to writing and building an audience:

WHY are you writing and/or building your audience?

This is important for two reasons:

• This is a long-term game. You need to remember your “why” when things get difficult.

• This will impact the content you create and the strategies, techniques and tactics you use

Here are some common reasons people write:

• To build a business

• To grow their influence

• To expand their network

• To become better leaders

• To attract new opportunities

• To sell products and services

• To create more value in their jobs

• To sharpen their critical thinking skills

And many other reasons.

There’s no “right” or “wrong” reason - you just need to know why.

Because here’s the thing.

If you don’t know WHY, you are FAR more likely to fall into the trap that so many writers and creators fall into, which is chasing dopamine hits.

You’ll obsess over followers, likes and engagement.

You’ll chase trends in hopes of going viral.

You’ll be focused on what others are doing and not what YOU are doing.

And meanwhile, each day you’ll drift a little bit further away from the valuable audience you actually want.

Action Item

Take 5 minutes today to write down WHY you want to write and/or build your audience.

Be honest and don’t judge the answer.

This question will be your foundation as you head into 2023.

Tomorrow, we’ll discuss the second-most important question.

See you then.

Work with Teddy

When you're ready, there are a couple ways I can support you:

• Single-session 1:1 coaching: I offer a few single-session coaching slots for those who want help with writing, audience building or social media strategy. BOOK HERE.

• Consulting + training: I consult leaders and companies on social media and content marketing. Please FILL OUT THIS FORM if you're interested in partnering.

Thanks for reading.

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